Mayilyan Woodcarving

Half-day or one-day hiking is offered in Tavush region, as well as wood carving master classes either in the workshop or during walks right on the road. The master is a 4th generation carpenter and a specialized hiking guide. The master will demonstrate his wood carving skills on pieces of wood and tree trunks, which he collects during expeditions. Visitors can engrave with the help of a master and then take the work they have prepared with them.

Marketing approach

The organization has a Facebook page ( and a Google Maps location.

Financial situation

Financial stability is mainly ensured by the income from the sale of own products and services.

Key success factors and challenges

The key to success has been mastering the skills of organizing the services offered and having the appropriate professional qualities, teamwork and cooperation, and looking at organizations in the market as partners rather than competitors. Being a family activity, being based on the homeland, local nature and traditions was also considered a guarantee of success. Challenges for the development of the activity are not the ownership of the Art Institute, but the renting, the difficulties of the implementation of the marketing part of the activity.

Plans for future development

In the near future, it is planned to solve the problem of the workshop-studio and to develop the experiential services offered during the organized walks and to develop the experiences within the framework of processing semi-precious stones.

Source of the images:


Republic of Armenia/ Tavush Region / t. Ijevan

Key words


Description of best practice related to HCBET

Woodcarving master class

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