Ktima Tsipelis

Tsipeli’s estate is a 100 acres land full of olive trees and vineyards. It offers to its visitors possibility to learn about essential oils distillery, taste local food and wine and take part in guided tours in olive groves and vineyards.

Marketing approach

The place is promoted trough the Airbnb platform, Halkidiki Tourism Organization and runs own profile in the Social media (Facebook fan page).

Key success factors and challenges

The most important factor for the success of the business is the focus on alternative tourism activities/experiences despite the dominance of mass tourism, which makes their offer unique. The team of the estate is passionate about what they do and possess deep knowledge about the history of the place and the local culture. All this, combined with well-developed social and communication skills of the staff, ensure positive and unforgettable experience for the visitors.

Plans for future development

At the moment, the most important task is to adapt the activities and experiences to the new conditions, caused by the pandemic.

Source of the images:
https://www.facebook.com/%CE%9A%CF%84%CE%AE%CE%BC%CE%B1-%CE%A4%CF%83%CE%B9%CF%80%CE%AD%CE%BB%CE%B7-1411291145866997/